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Privacy Policy

Last Updated: November 18, 2024

1. Introduction


1.1 Policy Scope

This Privacy Policy ("Policy") describes how Vertilly ("Platform," "we," "our," or "us") collects, uses, shares, and protects personal information in connection with our eco-friendly marketplace services.

Data Collection Overview:

  • Personal identification information
  • Environmental certification data
  • Transaction records
  • Platform usage information
  • Sustainability metrics
  • Compliance documentation

Applicable Services:

  • Marketplace platform
  • Mobile applications
  • Web services
  • API integrations
  • Analytics tools
  • Communication systems

User Categories Covered:

  • Buyers
  • Sellers
  • Visitors
  • Administrators
  • Service providers
  • Business partners

Jurisdictional Scope:

  • Global operations
  • Regional compliance
  • Local regulations
  • International transfers
  • Cross-border transactions
  • Territorial restrictions

Effective Date: November 18, 2024  Last Update: November 18, 2024

  • Change history maintained
  • Version control implemented
  • Update notifications provided
  • Compliance verification
  • Implementation timeline
  • User communication

1.2 Key Terms

Personal Data Definitions:

  1. Personal Information 
    • Name and contact details
    • Government identification
    • Financial information
    • Business credentials
    • Environmental certifications
    • Usage history
  2. Sensitive Data 
    • Payment information
    • Identity verification
    • Environmental compliance
    • Certification details
    • Business records
    • Legal documentation

Technical Terminology:

  1. Platform Technology 
    • Cookies
    • APIs
    • Web beacons
    • Log files
    • Analytics tools
    • Tracking technologies
  2. Security Measures 
    • Encryption
    • Authentication
    • Authorization
    • Monitoring
    • Backup
    • Recovery

Processing Activities:

  1. Data Operations 
    • Collection
    • Storage
    • Analysis
    • Transfer
    • Deletion
    • Modification
  2. Processing Purposes 
    • Service provision
    • Security maintenance
    • Compliance verification
    • Analysis and improvement
    • Communication
    • Marketing

2. Data Collection


2.1 Information We Collect

1. Account Information:

Name and Contact Details:

  • Full legal name
  • Business name
  • Email address
  • Phone number
  • Postal address
  • Social media handles

Login Credentials:

  • Username
  • Password hash
  • Security questions
  • Authentication factors
  • Login history
  • Access logs

Profile Information:

  • Profile picture
  • Bio/description
  • Preferences
  • Settings
  • Language choice
  • Time zone

Business Details:

  • Company registration
  • Tax identification
  • Business licenses
  • Environmental certifications
  • Industry classifications
  • Operating locations

Payment Information:

  • Payment methods
  • Banking details
  • Transaction history
  • Billing addresses
  • Credit information
  • Financial records

Verification Documents:

  • Identity proof
  • Business registration
  • Environmental certificates
  • Quality standards
  • Compliance documentation
  • Professional credentials

2. Transaction Data:

Purchase History:

  • Order details
  • Product information
  • Transaction dates
  • Payment amounts
  • Shipping details
  • Service records

Payment Records:

  • Payment methods
  • Transaction IDs
  • Authorization codes
  • Settlement status
  • Refund information
  • Dispute records

Shipping Information:

  • Delivery addresses
  • Tracking numbers
  • Carrier details
  • Delivery preferences
  • Package information
  • Insurance details

Product Details:

  • Item descriptions
  • Environmental impact
  • Sustainability metrics
  • Certification details
  • Usage instructions
  • Safety information

Communication Logs:

  • Message history
  • Support tickets
  • Dispute records
  • Feedback
  • Reviews
  • Ratings

Service Usage:

  • Feature access
  • Platform activity
  • Interaction history
  • Time stamps
  • Session duration
  • Function utilization

3. Technical Data:

Device Information:

  • Device type
  • Operating system
  • Hardware details
  • Screen resolution
  • Device identifiers
  • Settings

IP Addresses:

  • Connection data
  • Location information
  • Network details
  • Access points
  • Routing information
  • Security identifiers

Browser Details:

  • Browser type
  • Version information
  • Plugin details
  • Language settings
  • Time zone
  • User agent

Cookie Data:

  • Session cookies
  • Persistent cookies
  • Preference data
  • Authentication tokens
  • Tracking information
  • Analytics cookies

Usage Statistics:

  • Page views
  • Click patterns
  • Feature usage
  • Time spent
  • Navigation paths
  • Error logs

Location Data:

  • GPS coordinates
  • IP-based location
  • WiFi access points
  • Cell tower data
  • Region information
  • Time zone

2.2 Collection Methods

Direct User Input:

  1. Registration Forms 
    • Account creation
    • Profile updates
    • Preference settings
    • Contact information
    • Business details
    • Certification submission

  2. Transaction Forms 
    • Purchase orders
    • Payment details
    • Shipping information
    • Product listings
    • Service requests
    • Support tickets

Automated Collection:

  1. Technical Tools 
    • Cookies
    • Web beacons
    • Log files
    • Analytics
    • Tracking pixels
    • API calls

  2. System Monitoring 
    • Usage tracking
    • Performance monitoring
    • Error logging
    • Security surveillance
    • Access tracking
    • Activity recording

3. Use of Information 


3.1 Core Business Operations

We use collected information to:

  • Facilitate sustainable product transactions
  • Verify environmental certifications
  • Calculate and display product carbon footprints
  • Match eco-conscious buyers with verified sustainable sellers
  • Process payments and manage accounts
  • Monitor and verify sustainability claims

3.2 Platform Improvement

Your information helps us:

  • Enhance our sustainable product verification processes
  • Improve our carbon footprint calculation algorithms
  • Optimize our eco-friendly packaging recommendations
  • Develop new features for sustainable commerce
  • Research and implement better environmental impact metrics
  • Personalize your sustainable shopping experience

4. Data Sharing and Disclosure


4.1 Third-Party Service Providers

We share information with:

  • Environmental certification verification agencies
  • Carbon footprint calculation services
  • Sustainable packaging providers
  • Eco-friendly shipping partners
  • Payment processors
  • Cloud storage providers

4.2 Legal Requirements

We may disclose information:

  • To comply with environmental regulations
  • In response to legal requests
  • To protect rights and safety
  • To prevent fraud
  • To enforce our terms of service
  • As required by applicable laws

5. Data Security  


5.1 Technical Measures

We implement:

  • End-to-end encryption
  • Multi-factor authentication
  • Regular security audits
  • Intrusion detection systems
  • Secure backup systems
  • Access control protocols

5.2 Organizational Controls

We maintain:

  • Employee security training
  • Access limitation policies
  • Data handling procedures
  • Incident response plans
  • Regular compliance reviews
  • Security certification updates

6. User Rights  


6.1 Access and Control

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Delete your account and data
  • Export your information
  • Restrict processing
  • Object to processing

6.2 Environmental Impact Data

You can:

  • Access your carbon footprint metrics
  • Review sustainability scores
  • Export environmental impact reports
  • Manage certification data
  • Control sustainability preferences
  • Update eco-friendly choices

7. International Operations


7.1 Data Transfers

We ensure compliant transfers through:

  • Standard contractual clauses
  • Adequacy decisions
  • Privacy Shield compliance
  • Regional data centers
  • Local storage options
  • Transfer impact assessments

7.2 Regional Compliance

We adhere to:

  • GDPR requirements
  • CCPA compliance
  • PIPEDA standards
  • LGPD regulations
  • Regional privacy laws
  • Local data protection requirements

8. Children's Privacy 


8.1 Age Restrictions

  • Minimum age requirement: 16 years
  • Parental consent requirements
  • Account verification processes
  • Content restrictions
  • Marketing limitations
  • Special protections

8.2 Data Collection Limitations

We restrict:

  • Types of collected information
  • Usage tracking
  • Marketing communications
  • Profile visibility
  • Social features
  • Third-party sharing

9. Changes to Policy


9.1 Update Process

We will:

  • Notify users of changes
  • Provide comparison summaries
  • Allow review periods
  • Maintain version history
  • Document update reasons
  • Enable user feedback

9.2 Communication Methods

Updates shared via:

  • Email notifications
  • Platform announcements
  • Account alerts
  • Blog posts
  • Social media
  • Help center updates

10. Cookie Policy 


10.1 Cookie Types

We use:

  • Essential cookies
  • Functional cookies
  • Analytics cookies
  • Marketing cookies
  • Social media cookies
  • Preference cookies

10.2 Management Options

Users can:

  • Accept/reject cookies
  • Modify preferences
  • Clear cookie data
  • Block third-party cookies
  • Review cookie purposes
  • Control tracking

11. Contact Information


11.1 Privacy Office

Contact Details:

  • Email: privacy@vertilly.com
  • Phone: +1 506-899-5711
  • Address: Moncton, New Brunswick, CA E1G 6H5
  • Online Form: url

Response Times:

  1. General Inquiries 
    • Acknowledgment: 24 hours
    • Initial response: 48 hours
    • Resolution target: 5 business days
    • Status updates: Every 48 hours
    • Escalation threshold: 7 days
    • Final resolution: 30 days maximum

  2. Urgent Matters 
    • Acknowledgment: 4 hours
    • Initial response: 8 hours
    • Resolution target: 24 hours
    • Status updates: Every 4 hours
    • Escalation threshold: 48 hours
    • Final resolution: 72 hours maximum

11.2 Complaints Process

Filing Procedures:

  1. Initial Submission 
    • Online form completion
    • Required documentation
    • Identity verification
    • Issue description
    • Impact assessment
    • Desired resolution

  2. Processing Steps 
    • Case number assignment
    • Acknowledgment
    • Investigation initiation
    • Evidence collection
    • Resolution development
    • Implementation

Resolution Methods:

  1. Internal Resolution 
    • Direct negotiation
    • Policy application
    • Technical solution
    • Process adjustment
    • Documentation
    • Implementation

  2. External Resolution 
    • Regulatory reporting
    • Legal consultation
    • Third-party mediation
    • Arbitration
    • Court proceedings
    • Enforcement action

12. Environmental Commitment 


12.1 Sustainable Data Practices

We commit to:

  • Green hosting solutions
  • Energy-efficient processing
  • Sustainable data centers
  • Carbon-neutral operations
  • Minimal data retention
  • Eco-friendly hardware

12.2 Impact Transparency

We provide:

  • Regular environmental reports
  • Carbon footprint disclosures
  • Energy usage statistics
  • Sustainability metrics
  • Conservation initiatives
  • Green technology adoption


13. Definitions and References


13.1 Key Terms

  • Detailed glossary of terms
  • Technical definitions
  • Environmental standards
  • Certification explanations
  • Regulatory references
  • Industry terminology

13.2 Additional Resources

  • Environmental policy links
  • Certification standards
  • Regulatory guidelines
  • Industry best practices
  • Sustainability frameworks
  • Educational materials